Have the perfect fitting bra is like discovering bra-vana.
For Summer 2016, Nike wanted to make the sports bra the heart of her workout wardrobe. Because every woman, no matter shape or size, should have access to the right amount of support for her activity level.
Our straight-forward, educational and playful approach to copy informed NikeWomen social, and the NikeWomen Instagram channel made major noise when including their first plus-sized athlete modeling one of the season's sports bras.
Huffington Post: Nike Finally Acknowledges That Curvy Women Work Out, Too
Elite Daily: Nike Is Finally Starting To Represent Women of Different Sizes
Self Magazine: People Are Seriously Obsessed With The Woman In This Nike Instagram
To build her trust that she'd find her perfect fit with Nike, we created a tool that educates, inspires, and shows a spectrum of athletes. We let her know we have her back (and her front too).