ORIGIN
A campaign and design system for a bank with personality.
ART DIRECTION / BRANDING / CAMPAIGN / DESIGN SYSTEM / FILM / MESSAGING / MOTION / PHOTOGRAPHY / PRODUCTION / TYPOGRAPHIC SYSTEM
ABOUT
Let’s Talk Money
Instrument partnered with Origin to help people build financial fluency by breaking taboos and talking about money.
Not talking about money makes us unhealthy with money. This is the moment to change that. We’re here to get the conversation going by decoding the language of finance and providing a wealth of knowledge that fuels clarity and confidence. Because when you know more, you can do more.