NIKE RUNNING

Runners Helping Runners

Runners Helping Runners is a mindset, a community, and an invitation. It's about getting back to the joy and optimism of running and sharing our diverse experiences to help each other get better.

To communicate the joy and optimism, Nike enlisted Instrument to create end-to-end content that leveraged runners whose personal pursuits tie back to the message of health, wellness, and, most of all, fun.

Partnering with Nike, we led casting, pre-production, a video shoot, and photo capture. Our finished campaign stretched across Nike's digital ecosystem, including dot-com, the Nike app, owned and paid media, and retail.

CAMPAIGN / DESIGN SYSTEM / MESSAGING / photography / art direction / production / MOTION