MERCURY
A conceptual brand campaign to redefine banking for start-ups.
CAMPAIGN / TYPE SYSTEM / DESIGN SYSTEM / MESSAGING / photography / art direction / production
ABOUT
Beyond Banking
In 2022, Tech layoffs fed a start-up resurgence. Start-ups need a reliable banking platform more than ever, yet they're skeptical of traditional banks.
To bridge the gap, we created a multi-channel brand awareness campaign with bespoke product photography that embraced the challenge of improving start-ups' understanding and trust in Mercury by addressing the elephant in the room.
Mercury isn't banking as you know it. And that's by design.