Logo Creation
Logo Creation

dfrntpigeon is an apparel brand that is flipping the perception on youth homelessness one t-shirt at a time. 

Take Flight: Brand Video

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Final logo
Final logo

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 1
Designer Feature, No. 1

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 1
Designer Feature, No. 1

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 2
Designer Feature, No. 2

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 2
Designer Feature, No. 2

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 3
Designer Feature, No. 3

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 3
Designer Feature, No. 3

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Branded T-shirt
Branded T-shirt

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Sticker & Bags
Sticker & Bags

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Branded T-shirt
Branded T-shirt

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Designer Feature, No. 4
Designer Feature, No. 4
Designer Feature, No. 4
Designer Feature, No. 4
Designer Feature, No. 5
Designer Feature, No. 5
Designer Feature, No. 5
Designer Feature, No. 5
Designer Feature, No. 6
Designer Feature, No. 6
Designer Feature, No. 6
Designer Feature, No. 6
Design Week: Launch Party
Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

courtesy of design week flickr photostream

Design Week: Launch Party
Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

Design Week: Launch Party
Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

Design Week: Launch Party
Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

Logo Creation
Take Flight: Brand Video
Final logo
Designer Feature, No. 1
Designer Feature, No. 1
Designer Feature, No. 2
Designer Feature, No. 2
Designer Feature, No. 3
Designer Feature, No. 3
Branded T-shirt
Sticker & Bags
Branded T-shirt
Designer Feature, No. 4
Designer Feature, No. 4
Designer Feature, No. 5
Designer Feature, No. 5
Designer Feature, No. 6
Designer Feature, No. 6
Design Week: Launch Party
Design Week: Launch Party
Design Week: Launch Party
Design Week: Launch Party
Logo Creation

dfrntpigeon is an apparel brand that is flipping the perception on youth homelessness one t-shirt at a time. 

Take Flight: Brand Video

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Final logo

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 1

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 1

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 2

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 2

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 3

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Designer Feature, No. 3

AKQA partnered with New Avenues to give this brand a voice. We worked closely with the youth in all aspects of development. They came up with the name, critiqued the manifesto, and picked the logo that inspired them. 

Branded T-shirt

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Sticker & Bags

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Branded T-shirt

After soft-launching the brand in Fall 2015, dfrntpigeon captured the attention of REDF, an organization that funds new ideas in employment. The initial grant helped the youth incorporate their brand as a business.

Designer Feature, No. 4
Designer Feature, No. 4
Designer Feature, No. 5
Designer Feature, No. 5
Designer Feature, No. 6
Designer Feature, No. 6
Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

courtesy of design week flickr photostream

Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

Design Week: Launch Party

I was also on the planning team for the dfrntpigeon tee-party. It launched the brand to the greater Portland community during Design Week. 

Press: Fast CompanyPortland MercuryLittle Black Book, The Drum
 

Courtesy of design week flickr photostream

 

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