NOTION

For Your Life's Work

Notion's mission is to empower everyone to tailor the software that they use every day to fit their exact needs.

To shift the perception that Notion is primarily for personal use, we needed to highlight the professional benefits for businesses, from checking off to-do lists to launching the next big thing. As a result, we developed their first international brand campaign: "For Your Life's Work."

Our mission was to tap into culture and our global reach to find human and relatable (but interesting) stories we hadn't seen before. The campaign reached over 1.5 billion impressions globally and now lays the groundwork for more direct response efforts that will capitalize on Notion's sustained momentum.

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