NIKE RUNNING

Runners Helping Runners

Runners Helping Runners is more than a slogan/line—it’s a mindset, a community, and an open invitation. It’s about rediscovering the joy of running and sharing diverse experiences to inspire and support one another.

To bring this optimism to life, Nike teamed up with Instrument to create an end-to-end content campaign featuring runners whose personal stories reflect health, wellness, and the pure fun of running.

We partnered with Nike to handle casting, pre-production, video shoots, and photo capture. The final campaign spanned Nike’s digital ecosystem, including dot-com, the Nike app, paid and owned media, and retail.

ART DIRECTION / CAMPAIGN / DESIGN SYSTEM / EDITORIAL / MESSAGING / MOTION / PHOTOGRAPHY / PRODUCTION / SOCIAL CONTENT